BY BROOKE COLE

BROOKE COLE

UGC CREATOR | TRAVEL PHOTOGRAPHER

MICRO INFLUENCER

Hi! i'm BROOKE

wedding/branding photographer turned UGC creator

I'm a creative/adventurous soul with a huge passion for helping small business owners. I started out in the photography world photographing weddings as well as branding sessions. Some of my previous work would consist of portraits, product photography, real estate photography. I love creating behind a camera or a phone. They both bring such unique perspectives to how we view the world and the products around us.

EXAMPLES OF UGC PHOTOS

content i enjoy creating

TRAVEL VLOGS

AESTHETIC VIDEOS

VOICEOVERS

PRODUCT REVIEWS

AIR BNB VIDEOS

ORGANIZATION VIDEOS

INTERIOR DESIGN PHOTO/VIDEO

DRONE SHOTS

HIGH RESOLUTION IMAGES/VIDEOS

AIR BNB + TRAVEL PORTFOLIO

WALKTHROUGH W/VOICEOVER

AESTHETIC LIFESTYLE

DRONE

SHOT

Park City

Air bnb

BEAUTY + CLOTHING PORTFOLIO

GRWM / PRODUCT HOW TO

TRY-ON HAUL W/TRANSITIONS

PRODUCT REVIEW W/ VOICEOVER

TRY-ON HAUL W/TRANSITIONS

HOME + ORGANIZATION

ORGANIZATION/ ASMR

PRODUCT REVIEW W/VOICEOVER

UNBOXING & BEFORE + AFTER

UNBOXING + ASMR + PRODUCT UTILIZATION

SOCIAL MEDIA STATISTICS

DEMOGRAPHICS

TIKTOK

10.7K

93% WOMEN

92% AGES 18-25

95% USA

INSTAGRAM

YOUTUBE

what is ugc?

UGC, or User-Generated Content, refers to content created and shared by individuals rather than brands or professionals. It includes text, images, videos, and reviews, and is valued for its authenticity and relatability. UGC plays a crucial role in shaping consumer behavior, building trust, and fostering community engagement in the digital realm.

86%

56%

According to a survey conducted by Stackla, 86% of consumers believe that authenticity is a key factor in deciding which brands they support. User-generated content (UGC) is often perceived as more authentic and trustworthy than branded content, making it highly influential in consumer decision-making.

A study by Ipsos found that 56% of consumers trust UGC more than other types of media, including brand-generated content. Consumers tend to rely on the opinions and experiences of fellow consumers when making purchasing decisions, making UGC a powerful tool for brands to establish credibility and build trust.

25%

92%

HubSpot reports that organic content, including UGC, drives 25% more engagement on social media platforms compared to branded content. Consumers are more likely to engage with and share UGC because it feels more genuine and relatable, resulting in increased reach and visibility for brands.

According to Nielsen, 92% of consumers trust organic content, such as recommendations from family and friends, over traditional advertising. UGC falls into the category of organic content, and its impact on consumer trust and purchasing decisions cannot be underestimated. Leveraging UGC allows brands to tap into the power of social proof and word-of-mouth marketing.